My guest for this episode is Janice B Gordon. Janice is a Customer Growth Expert and an absolute rockstar speaker, educator and consultant. She started out as a sales rep, rising through the ranks and learning her craft until she eventually became a visiting Fellow at Cranfield School of Management. She now helps CEOs and Sales Leaders expand key customers, create productive sales teams, and implement proven customer-centric revenue growth strategies. She’s been recognised by LinkedIn Sales as one of 15 Innovating Sales Influencers to Follow and she’s the host of the top 10 Sales Podcast Scale Your Sales. 

I first met Janice several years ago on the speaking circuit and I love her energy and passion for her topic, so I’m excited to have her on the show to share her story and experience.  

If you enjoy what you hear please leave a review, like, comment and subscribe. It would mean the world to me and will help this podcast reach as many people as possible.

You don’t want to miss this! 

Enjoy! :-) 

00:00 Introduction

03:25 Successful academic path

09:29 Finding passion

12:43 An efficient, system-driven thinker 

15:03 Creating outfits 

17:08 Success in America

22:38 Drawing the line with human connection in business

28:46 Cranfield experience 

32:45 Sales-focused on buyer experience rather than self-promotion

34:56 Improving understanding through audience awareness in sales

37:41 Treating people like lifelong friends fosters connection

42:12 Character and aligning with future goals

44:22 Prioritising relationships and having strategic conversations

52:34 Former introvert

Listen on: 

Apple Podcasts: ⁠https://apple.co/3sYoIbg⁠ 

Spotify: ⁠https://spoti.fi/3Zrs2rJ⁠ 

Youtube: https://bit.ly/3Zt27Qq

Follow Dominic: 

LinkedIn: ⁠https://bit.ly/3LxpimH⁠ 

X: ⁠https://bit.ly/3Rr3BIX⁠ 

Instagram: ⁠https://bit.ly/48n3Me4⁠ 

Website: ⁠https://bit.ly/3Lr47ml⁠ 

Follow Janice: 

Linkedin: https://www.linkedin.com/in/janice-b-gordon/ 

X: https://twitter.com/JaniceBGordon 

Instagram: https://www.instagram.com/janicebgordon/ 

Facebook: https://www.facebook.com/ScaleYourSalesJBG/ 

Website: https://scaleyoursales.co.uk/ 

Visit: https://janicebgordon.com/resources/ or DM me that you heard me on Why Life's A Pitch to request a consultation call to discuss how to avoid the trap of having the wrong salespeople in the wrong seat for fear of not being able to find the right salesperson.

If you want to improve the way you pitch and communicate take our free Pitching With IMPACT scorecard here: ⁠https://pitchingwithimpactpersonal.scoreapp.com/  

Or our free Presenting With IMPACT scorecard here: https://presentingwithimpact.scoreapp.com/